DoT ties up with Emirates to market PHL to European travelers

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THE Department of Tourism (DoT) signed a partnership Thursday with Dubai’s Emirates Airlines (Emirates) to promote the Philippines as a destination to the airline’s European passengers.

The DoT said in a statement Thursday that it signed a Memorandum of Agreement (MoA) with Emirates to promote the Philippines through “joint marketing efforts… targeting European inbound traffic to the Philippines.”

Dubai is a popular stopover point for travelers between Europe and Asia.

According to the DoT, visitors from Europe in 2018 totaled 736,421, up 9.03% from a year earlier.

Tourism Secretary Bernadette Romulo-Puyat said in a statement: “The lifeblood of Philippine tourism is connectivity. We are an archipelago and most of the tourists can reach us only by air. That is why I consider initiatives like this as critical to the continuing development of our tourism market. We are opening more gateways and with it, wider access for visitors.” — Gillian M. Cortez