TOURISM STAKEHOLDERS in Davao City want the long-term masterplan — commissioned by the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) in 2017 — completed immediately to give a clearer direction for the industry’s development. City Tourism Officer Generose D. Tecson said a Davao City Tourism Masterplan would serve as a “bible” that would benefit not just the city but surrounding towns as well. “The masterplan will say (the) state of the industry… our strong points and weak points that we can improve on,” Ms. Tecson said during the Habi at Kape media forum last week. “Perhaps from there also we can create a tourism branding for Davao City, which we can all rally around, although we know what we want, our branding is really MICE (meetings, incentives, conference, and exhibition),” she added. Tourism players also aim to develop promotional campaigns that would include neighboring towns. “Para naman lahat nakikinabang (We want everyone to benefit) with Davao City being the gateway. That is what we want to see. What is our vision, mission for Davao tourism,” the city official said. Ms. Tecson said the Tourism Council of Davao City has already asked the Department of Tourism to help them in pushing TIEZA to deliver on the masterplan soon. The council includes representatives from the transportation sectors, hotels, tour guides, and travel agents. Ms. Tecson said they also eyeing the establishment of a Davao MICE board to lead that tourism sector. — Maya M. Padillo