RADISSON Hotel Group (RHG) is targeting to expand its presence in the Philippines after it signed an agreement with SM Hotels and Conventions Corp. (SMHCC) to put up 14 new hotels in the next five years.

“We are certain that this new milestone between SMHCC and RHG will complement the vibrant tourism landscape locally and set a new benchmark in the hospitality industry. SMHCC looks forward to benefiting from RHG’s vast global resources,” Peggy E. Angeles, executive vice-president of SMHCC, said during a media briefing.

On Wednesday, representatives from Radisson Hotel Group and SMHCC sealed a master development plan to expand hotels under the Park Inn by Radisson brand to 20 hotels by 2028. Currently, there are six operating Park Inn by Radisson hotels in the Philippines.

In a statement, Radisson Hotel Group said the first of these new properties will be a 516-room dual-branded property in Cebu, which is scheduled to open in 2027.

“We are delighted to embark on the latest phase of our expansion, which will offer outstanding opportunities for our diverse portfolio of brands in the Philippines while creating shareholder value to our trusted partners,” said Ramzy Fenianos, chief development officer for Asia Pacific at Radisson Hotel Group.

Aside from Cebu, Ms. Angeles also identified Isabela, Olongapo, Laoag, Fairview, Dasmariñas in Cavite, and Sta. Rosa in Laguna as target sites for Park Inn hotels. She said there is a need to provide “good quality” hotels outside Metro Manila.  

She said the sites were chosen to complement development in these areas. “We develop where there is a [presence of] SM [mall] already, to complement the city,” she said.

Ms. Angeles estimated that one hotel would cost between P700 million to P800 million.

SMHCC develops and manages the hotel and convention properties of SM Prime Holdings, Inc., while Park Inn by Radisson is the hotel group’s midscale to upper-midscale brand. — Ashley Erika O. Jose