EMPERADOR, Inc. announced that its Emperador Brandy is now sold at The Original Barracuda, the largest liquor shop in the United Arab Emirates (UAE).

“The UAE, particularly Dubai, is one of the biggest markets of Emperador outside the Philippines, consumed both by overseas Filipino workers (OFWs) and Emirati locals. We are always excited to see Filipinos enjoying Emperador even if they are far away from home,” Emperador International President Glenn D. Manlapaz said in a statement.

The liquor shop is at the Barracuda Beach Resort, Al Shebeakah in Umm Al Quwain, which is one of the seven emirates of UAE. It is just less than an hour away from Dubai.

Emperador Brandy variants that are currently being sold at The Original Barracuda include Emperador Light 1L, Emperador Brandy Original 750mL, Emperador Red 750mL, and Emperador Hotshot 750mL.

Apart from brandy, Emperador’s The Bar Gin Lime, Pink and Dry 700mL, and Andy Player Whisky 500mL are also being sold in the store.

Emperador Brandy is the only Filipino liquor product sold in more than 60 countries and territories around the world.

In Singapore, a bottle of Emperador Brandy costs P1,406, while in the United States, it costs around $15.99 or around P800 per bottle, way beyond its standard retail price in the Philippines.

Emperador is a holding company that operates an integrated business of manufacturing, bottling and distributing distilled spirits and other alcoholic beverages.

It owns Fundador, Spain’s oldest and largest brandy and sherry maker, and Whyte & Mackay, the fifth-largest whisky manufacturer globally.

Emperador has a product presence in at least 100 countries across six continents worldwide.

In the third quarter of 2021, its attributable net income fell by 14.4% to P2.18 billion. From January to September, attributable net income was up 23.7% to P7.26 billion.

At the stock exchange on Friday, Emperador shares were up P0.02 or 0.14% to close at P14.62 each. — Luisa Maria Jacinta C. Jocson