GLOBAL market research company Ipsos has launched an online market platform in the Asia-Pacific (APAC) region in a bid to provide fast and high-quality data for its clients.
Ipsos said in a statement on Monday that the platform, named Ipsos.Digital, will be accessible in markets such as Singapore, Malaysia, Philippines, Indonesia, Vietnam, Thailand, India, Taiwan, South Korea, Japan, China, Hong Kong SAR, China, and New Zealand. The company added that the platform is already accessible in Australia.
“The intuitive, self-service, end-to-end platform offers clients fast, simplified access to Ipsos’s global research capabilities and insights. It provides access to Ipsos’ fully integrated online panels of consumers,” the company said.
The features of the platform include FastFacts, which is a do-it-yourself (DIY) research tool that helps users build their own surveys, InnoTest (innovation testing), and creative assessment tools (Creative|Spark, and Creative|Spark Digital).
“Ipsos.Digital’s main benefits are its speed with the ability to access research responses within 24 hours; simplicity of use with DIY functions and the ability to access a research expert at any stage; security with time efficiencies without compromising quality and substance of being able to design bespoke surveys or a specialized Ipsos solution,” the company said.
Yang Kil, Ipsos chief growth officer for Asia-Pacific, said the online platform provides real-time and self-serve consumer research.
“Our clients need to make faster decisions (more) than ever to cope with rapid changes in consumer behavior and Ipsos.Digital answers these needs. Its fast turnaround time, from set-up to delivery, ensures high data quality,” he said.
“It reflects our commitment to outstanding research quality and turning data into actionable insights. In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of security, simplicity, speed and substance,” he added.
Ipsos.Digital Chief Executive Officer Andrei Postoaca said the coronavirus disease 2019 (COVID-19) pandemic has accelerated the digitalization of market research.
“We are delighted to launch our digital platform in Asia, the power of Ipsos.Digital is its ability to streamline processes and enable clients to access insights in hours rather than days or weeks. Platform users can work on their own or obtain assistance from relevant Ipsos experts around the world,” he said.
According to the company, Ipsos.Digital is currently available across 40 markets including United States, Australia, Czech Republic, Peru, Poland, Saudi Arabia, Brazil, Canada, China, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, Russia, South Africa, Spain, United Kingdom, Turkey, Chile, and Colombia. — Revin Mikhael D. Ochave
