Home Corporate SKY Fiber eyes growth in user base via budget-friendly offerings

SKY Fiber eyes growth in user base via budget-friendly offerings

SKY Fiber, the broadband internet service brand of ABS-CBN Corp.’s subsidiary Sky Cable Corp., is hoping to expand its user base through broadband options intended for budget-conscious consumers.

“While the proliferation of broadband options is beneficial for consumers, choosing the right plan for their daily needs is proving to be a challenge. And, more often than not, there would be a trade-off in terms of price, speed, reliability, or overall service,” James A. Dumlao, SKY’s head of consumer product, programming, and airtime group, said during a virtual media briefing on Friday.

Alan C. Supnet, head for consumer broadband products at SKY, said that budget-conscious consumers “tend to settle for low-cost plans with an unreliable connection, while those concerned about a poor internet connection go for mega high-speed plans but end up paying exorbitant fees.”

SKY Fiber said this issue could be addressed through fast speed options bundled with a WiFi Mesh device, which is used to improve internet signal distribution throughout the home.

“For P1,699 per month, subscribers can… get the Plan 50Mbps (megabits per second), which has boosted speeds of up to 75Mbps until the end of April and two free WiFi Mesh devices,” it noted.

SKY Fiber is currently available in Metro Manila, Bulacan, Rizal, Cavite, Laguna, Batangas, Baguio, Cebu, Dumaguete, Bacolod, Iloilo, Davao, General Santos, and Zamboanga.

Unlimited broadband plans with higher speeds include Plan 100Mbps (P2,299/month), Plan 150Mbps (P2,799/month), and Plan 200Mbps (P3,499/month).

The company also has basic plans of up to 20Mbps (P999/month) and 30 Mbps (P1,299/month).

At the same time, it offers cable TV bundled plans with speeds of up to 40Mbps (P1,699/month), 80Mbps (P2,499/month), and 150Mbps (P2,999/month), which come with a WiFi Mesh device. — Arjay L. Balinbin