PO-LED Century Pacific Group, Inc.’s wholly owned real estate firm started construction for its first project in Magalang, Pampanga.

Pacifica Homes Development Corp. (PHDC) has model units ready for prospective buyers. The launch of its Hamana Homes Magalang marks PHDC’s first dip into the affordable real estate segment, which is said to be the company’s response to the country’s growing housing backlog.

“It is truly value for money because our project taps sustainable building design and construction techniques, yet is priced within reach,” PHDC President Teodoro Alexander T. Po said in a statement.

Hamana Homes Magalang will include a clubhouse, swimming pool, parks, and a basketball court.

PHDC received its sell permits and its building permit from the Magalang municipality at the same time.

As of end-January, the company said the construction of the project’s slope projection, perimeter wall, and landfill compaction for the model unit area are being completed.

“PHDC’s very first project here in Pampanga will not only help lessen the gap due to the huge housing backlog, but it would for sure set the bar in the affordable but superior value housing segment,” Department of Human Settlements and Urban Development Region 3 OIC Director Atty. Felix V. Brazil, Jr. said. — Keren Concepcion G. Valmonte