DAVAO CITY-based Alsons Development and Investment Co. is transforming the former Madrazo fruits stands area into a shopping and dining destination with its Poblacion Market Central project.

In a statement, the company said the commercial project, which will cover a 3,892-square meter property, “will be an inspiring addition to a neighborhood that is at the crossroads of old and new Davao.”

“With modern high-rise condominiums rising alongside top-tier hotels and universities in the area, the project’s location is indeed a prime commercial address,” said Alsons Development, the real estate unit of the Alcantara Group.

The company said the Poblacion Market Central targets to house retail and art shops, and local restaurants.

The project is a block away from the Aldevinco Shopping Center, the iconic souvenir destination that is also owned by Alsons. — Carmelito Q. Francisco