GLOBAL market research agency Ipsos is focusing on developing talents in emerging markets like the Philippines, as it continues to strengthen its presence in Southeast Asia.
The Paris-based firm announced last week that it has opened its second office in the country at the Bendel Center in Mandaluyong City, alongside the relocation of its main office to Rockwell Business Center Sheridan, Sheridan corner United Streets in Mandaluyong as well.
“This is a milestone for Ipsos in the Philippines. We always strive to deliver excellent service to our clients and to be more efficient in our operations. This expansion will positively impact us in our quest to better understand people, society, and markets,” Ipsos Philippines Managing Director Marie Lee said in a statement.
The company’s services include marketing research, client and employee relationship management, media and advertising research, and opinion and social research, among others.
The establishment of the new offices forms part of the company’s commitment to grow its network worldwide. The company has recently acquired four global divisions of American research firm GfK Custom Research Business, with a footprint in 26 countries including Australia, China, India, Japan, and Singapore.
Ipsos has also negotiated with mystery shopper firm Market Pulse International to acquire its staff, clients, and shopper panelists in Australia, New Zealand, and Thailand.
“Our key priority for the Southeast Asia Market is talent mentorship and development, coupled with laser sharp client focus, and providing innovative solutions,” Ipsos Southeast Asia Chief Executive Officer Suresh Ramalingan said in a statement.
Ipsos has been in the Philippines since 2011. The company also has offices in Cebu and Davao aside from its Manila operations. — Arra B. Francia
