THE makers of Minola cooking oil will embark on a week-long road show in Moscow and Minsk, Belarus starting March 18 to introduce coconut oil products to Eastern Europe, Agriculture Secretary Emmanuel F. Piñol said on Thursday.
Minola is produced by San Pablo Oil Mill, one of the four coconut oil mills owned by the government through the Coconut Industry Investment Fund-Oil Management Group (CIIF-OMG).
The road show will be facilitated by Monaco-based Russian businessman Igor Malyshkov who is currently in the Philippines to visit coconut oil mills, Mr. Piñol said.
“We cannot sell yet because we will have to comply with all the needed sanitary and quarantine requirements and that will take about three to four months,” Mr. Piñol said in a social media post.
Mr. Piñol said the cooking oil will be displayed in two outlets of a supermarket chain with access to thousands of outlets in Eastern Europe.
Mr. Malyshkov “expects the owners of the large supermarket chain to sign a marketing agreement with the Philippine coconut producers,” according to Mr. Piñol.
“The (Department of Agriculture) will start shipping this week the items which will be put on display in a supermarket in Moscow and another in Minsk,” Mr. Piñol said.
Other products that will be displayed are virgin coconut oil, coco chips, coco syrup, coco sugar and coco margarine.
Mr. Malyshkov briefed Mr. Piñol about the potential of the Eastern European market, which the latter said is growing more health-conscious. — Reicelene Joy N. Ignacio