Corporate News

PTT Philippines sets up two ‘premium’ stations

Posted on April 28, 2016

PTT Philippines Corp. has opened two more “premium” stations, bringing to 96 its total number of stations in the country ahead of the opening by mid-year of its biggest one -- the two-hectare PTT Subic-Clark-Tarlac Expressway (SCTEx) in Concepcion, Tarlac.

PTT Philippines Corp. has opened two new “premium” stations in Quezon City. -- PTT
“We’re going to that direction of making all our stations premium in terms of the design, in order to be consistent with our corporate looks that are similar to our stations in Thailand,” said Sukanya Seriyothin, PTT Philippines president and chief executive officer, in a press release on Wednesday.

The new stations -- PTT Belfast and PTT Regalado -- are both in Fairview, bringing to five the company’s stations in Quezon City. The previous three are in Novaliches, G. Araneta, and EDSA-Veterans.

The premium stations have been designed similar to PTT stations in Thailand. PTT Philippines is a wholly owned subsidiary of Petroleum Authority of Thailand Public Co. Ltd. The stores are distinctive for their different canopy design that has contoured signage as compared to the standard flat signage. They are also bigger than standard stations.

These stores have become a new competition ground for oil retailers as they offer motorists not just petroleum products but other amenities.

“But all these stations, whether standard or premium, offer the same premium-grade fuel and lubricant products aside from the good services that we also provide,” Ms. Seriyothin said.

By the middle of the year, PTT Philippines is scheduled to open its biggest station in the country -- the two-hectare complex in Concepcion, Tarlac along SCTEx.

The SCTEx station will be the company’s second “platinum” station in the Philippines. Like the one before it, the PTT Lucena, the premium station has a a bigger land area and designed with a park concept that is copied from PTT Thailand’s. PTT Philippines’ parent company is Thailand’s largest oil company.

Ms. Seriyothin said PTT Philippines would not be able to expand locally if not for the support of its dealers.

“While we welcome new dealers in our other soon to open service stations, there are still our original dealers who never fail to apply for new PTT stations,” she said.

Earlier this year, PTT Philippines introduced a new fuel technology to its diesel and gasoline products called “Blue Innovation.” PTT re-branded its fuel products with the formulation of the new fuel technology. Variants of the company’s fuels are now called BlueDiesel, BlueGasoline 93+, BlueGasoline 95+, and BlueGasoline 97+. -- Victor V. Saulon