Davao school that will specialize in cabin crew program to be finished in December

Posted on June 19, 2015

DAVAO CITY -- A new school focusing on travel-related training programs will open here soon in anticipation of a tourism sector boom with the economic integration of the Association of Southeast Asian Nations (ASEAN).

Construction of the school’s seven-storey building is targeted for completion by December, according to owner Joji Ilagan Bian, who also runs the tourism and hospitality school JIB Career Foundation, Inc.

The new institution, to be called The (tourism hospitality entrepreneurship) International Management School (IMS), will offer programs for an international certificate in cabin crew training, travel management, events management, and a Bachelor of Science degree on Entrepreneurship with specialized tracks in hospitality management.

“These are comprehensive management and leadership development programs designed to develop aspiring entrepreneurs into young hoteliers and restauranteurs and tourism entrepreneurs of the future,” said Ms. Bian, a former chair of the Mindanao Business Council.

The cabin crew program, the first in Mindanao, is intended to produce at least 500 graduates per year.

“We (will be) the only cabin crew training school in Mindanao. I know a lot of women who want a career in the airline industry but do not know where to go,” she said, adding that retired flight attendants of Philippine Airlines, Inc. (PAL) have already signified intent to be hired as teachers.

Ms. Bian said she also intends to make the cabin crew program International Air Transport Association-certified in preparation for the ASEAN integration that will formally start in December this year.

For the other tourism-related programs, IMS is partnering with institutions in the United States and Australia to provide students with opportunities for exchange studies.

“As the job market becomes more competitive, higher education is no longer just about acquiring knowledge but also about developing sustainable entrepreneurial skills and competencies for the graduates to succeed in the 21st century,” Ms. Bian said. -- Maya M. Padillo