Corporate News

Primer Group introduces Mountain Hardwear in SM Lanang Premier

Posted on October 06, 2012

DAVAO CITY -- The Primer Group of Companies will open a shop for outdoor apparel brand “Mountain Hardwear” at recently opened SM Lanang Premier here, company officials said in a press conference last Tuesday.

Arian A. Zaragoza, Primer's brand associate, said the Mountain Hardwear outlet here will be the second in the country after its first store at Trinoma in Quezon City.

"We have a special niche market," said Mr. Zaragoza, pointing out that the brand's products are considered must-have items for mountaineers.

Tiffany Batungbakal, brand manager, said Mountain Hardwear is looking at expanding next year with another store at a still-undetermined site.

Ms. Batungbakal said Primer Group's other outdoor apparel brand, Columbia, has been doing well at its outlet at Abreeza shopping mall in the 10-hectare mixed-use project of Ayala Land Inc. -- CQF