Corporate News

Villar seeks to expand memorial parks

Posted on November 23, 2015

THE Villar group is ramping up the expansion of its death care development and services firm, piggybacking on the wide geographical reach of its residential business.

Billionaire Manuel B. Villar, Jr. told reporters in a recent interview it is keen on building Golden Haven Memorial Parks in all 100 municipalities where Camella -- Vista Land & Lifescapes, Inc.’s flagship residential brand -- are located.

“We have a platform. We have a hundred platforms. We are located in about 100 municipalities. And we feel that there’s a need for Golden Haven where there is a Camella,” Mr. Villar said.

“Because where there is a Camella, there’s people who will eventually need this service. So Golden Haven seems to be a logical step. We have Golden Haven parks now. We want to double it next year,” Mr. Villar said.

Mr. Villar started Golden Haven in 1984 with a two-hectare memorial park in Las Piñas City. Nearly two decades after, he expanded the business with the opening of a branch in Cebu in 2003, followed later by Cagayan De Oro, Zamboanga, Santuario de San Ezekiel Moreno in Las Piñas, Iloilo and Bulacan.

Golden Haven intends to expand to Pampanga and Nueva Vizcaya before the end of the year, the former senator said.

“We’re ramping up the expansion of Golden Haven. We have entered the memorial chapel business. We’re also entering the crematorium and columbarium business,” Mr. Villar said, noting that he may eventually bring the business public once it achieves a certain scale.

Golden Haven, however, is not part of Vista Land. “Vista Land is for the living. Golden Haven will not use property adjacent to Camella,” he said.

Mr. Villar is consolidating his residential and commercial leasing businesses under Vista Land in a deal valued at P33 billion, accelerating its transformation into one of the Philippines’ biggest integrated property developers.

The acquisition of Starmalls will make Vista Land the country’s top four integrated property developer after Ayala Land, Inc., SM Prime Holdings, Inc. and Megaworld Corp., capitalizing on synergies as the latter transforms its Camella housing projects into integrated “communicities.” -- Krista Angela M. Montealegre