Corporate News

Honda sets sales target for Brio at 300 units per month

Posted on July 16, 2014

HONDA CARS Philippines, Inc. (HCPI) has set a 300-unit-per-month sales target for the all-new Brio subcompact sedan, which will be launched in September.

HCPI President and General Manager Toshio Kuwahara said in an interview on the sidelines of the Sustainable Business Awards Philippines 2014 on late Monday that the company will unveil the newest addition to its small car lineup -- after the third-generation Jazz launched just last month -- at the 5th Philippine International Motor Show in September.

Asked for the company’s sales expectations for the Brio, Mr. Kuwahara said: “I think the Brio is strong enough to get 10% market share of the small car segment [so] we at least aim for 300 units per month.”

He added that since the price of the Brio will be “lower than the Jazz,” the company would be able to attract many young professionals.

The Brio was introduced in 2011 and is currently being produced and sold in India, Thailand, and Indonesia, either as a five-door hatchback or as a four-door sedan. The model was refreshed in July 2013.

Mr. Kuwahara said last month that demand for small cars in the Philippines is rising given the country’s growing economy.

He also noted that competition in the subcompact hatchback category was “getting harder and harder” with the introduction of other small car brands to the Philippines.

The Toyota Yaris, Ford Fiesta, and Hyundai Accent are among HCPI’s strongest competitors in the segment. -- Daryll Edisonn D. Saclag