Go Hotels network expanding

Posted on June 06, 2013

ROBINSONS LAND Corp. has opened a new unit of Go Hotels in Manila, the property developer’s sixth branch since it ventured into budget hotels in 2010.

The new branch, which is located on the fifth level of Robinsons Otis Mall along Paz Guanzon Street, opened last Friday, Robinsons Land Director for Corporate Public Relations Roseann C. Villegas, said in a telephone interview yesterday.

Go Hotels Otis has 118 rooms, bringing the hotel chain’s total number of rooms to 700, a separate statement said.

Ms. Villegas declined to say how much Robinsons Land spent for the latest branch.

“The target market for Go Hotels are travelers who are looking for value, especially those coming from the province, or foreign tourists” Ms. Villegas said.

Go Hotels General Manager Elizabeth D. Gregorio, in the statement said, the new branch will have upgraded amenities “at no extra cost.”

She claimed rooms now have a “more spacious and ergonomic layout, separate enclosures for shower, toilet, and sink area for more privacy and enhanced functionality.”

The televisions have also been upgraded to 32-inch LED screens from 24-inch liquid crystal display.

The rooms are also provided with luggage racks and additional clothes hangers for the convenience of long-staying guests and a pull-down work table, complementing the free Wi-Fi the hotel offers to its guests, the company said.

“All these additional features in the common areas are further enhanced by the hotel’s being on top of a mall which offers shopping and dining options without guests having to step out of the building,” Ms. Gregorio said.

Other Go Hotels branches are in Tacloban in Leyte, Dumaguete in Negros Oriental, Puerto Princesa in Palawan, Bacolod in Negros Occidental and Mandaluyong City -- the first branch which was opened in 2010.

Later this year, Robinsons Land is scheduled to open two more Go Hotels: in Iloilo City and Ortigas Center in Pasig City. The company targets to have 30 Go Hotels in the “next five years,” according to its Web site.

Robinsons Land’s net income grew by 13.76% to P1.24 billion in the first quarter from P1.09 billion in the same period last year, driven by higher revenues. Revenues increased by 24.26% to P4.20 billion from P3.38 billion, while costs went up by 21.64% to P2.08 billion from P1.71 billion. Revenues from hotel operations alone rose by 12.24% to P379.98 million from P338.53 million.

Shares of Robinsons Land shed P1.50 or 6.82% to close at P20.50 apiece yesterday from P22.00 each last Tuesday. -- C. H. C. Venzon