Arts & Leisure

Fox completes rebranding of sports channels

Posted on August 26, 2014

FOX International Channels (FIC) has completed the rebranding of its sports channels airing on the Philippines, cable network official Jude Turcuato told reporters last week.

The sports channels on the Fox cable lineup are now called Fox Sports, Fox Sports 2, and Fox Sports 3. The three rebranded channels replaced ESPN Philippines, Star Sports, and Fox Sports Plus, respectively on FIC’s lineup for its Philippine broadcast.

They are available on both standard-definition (SD) and high-definition (HD) broadcasts on SkyCable and Cignal TV.

Mr. Turcuato, who is FIC senior vice-president and general manager of FIC Philippines, said the move to consolidate the channels under a single Fox brand was implemented in order to provide “consistency in branding across all channels.”

“The rebrand of the network aims to change the way fans view sports by providing localized content and sports entertainment to add to the timely and accurate coverage of marquee sports events around the world that has made the brand a leading sports outfit in the region,” Mr. Turcuato said.

Last January, FIC started the rebranding by changing the name of ESPN Philippines to Fox Sports. Fox Sports 2 and Fox Sports 3 started airing on Aug. 15. Fox Sports News Channel and Fox Sports Play have been retained.

The network executive said viewers can expect to see newly acquired sports properties like Formula-E, which starts on Sept. 13; the German Bundesliga, which starts in August 2015; as well as two new programming blocks: Fox Sports Flicks, which showcases sports-themed movies and documentaries, and the Fitness Block, which has programs to help viewers maintain a healthy and fit lifestyle.

The flagship channel, Fox Sports, will feature key events like select basketball matches from the National Basketball Association (NBA) and the Philippine Basketball Association (PBA), as well as football events such as the Liga BBVA, AFC Champions League, AFC Cup and AFF Suzuki Cup.

Meanwhile, Fox Sports 2 is the channel dedicated to ball sports, racquet sports, athletics and more, featuring three of the four tennis majors: Wimbledon, French and Australian Opens.

“The channel also features all of the marquee golf majors such as the Masters and the Open Championship, formerly known as the British Open, to name a few,” Mr. Turcuato said.

European and Asian Football also will find a home on Fox Sports 2, along with Major League Baseball, triathlons, marathons and more.

For motor sports junkies, Fox Sports 3 will feature programs bannered by Formula One and MotoGP, and flanked by combat sports such as classic boxing and kickboxing.

“In addition to the familiar faces that viewers have been used to watching on Fox Sports and Star Sports, viewers can look forward to new presenters who will make sports come alive with their analysis, comments and overall sense of fun,” Mr. Turcuato said.

He said the three channels will sport a new look with clearer graphics that will give viewers better information, and all studio shows will be presented in a brand-new, state-of-the-art studio in Singapore, with touch-screen analysis capability.

Mr. Turcuato said the all-new Fox Sports Network aims to embody its tag line, “Where Sport Goes BOOM!” and celebrate sports by giving “the full experience: grit and glory, glamour and fun.”

“Fox Sports goes beyond the definition of boom by featuring not just literal hits and scores in sports but also the rush of the win, the euphoria of victory, and other emotions felt in the playing and viewing of sports,” he said. -- Jeffrey O. Valisno