Arts & Leisure


TFC helps in overseas voting




Posted on April 02, 2013


THE FILIPINO Channel (TFC), the global premium TV network of Lopez-led ABS-CBN Corp., has joined forces with the Commission on Elections (Comelec) and the Department of Foreign Affairs (DFA) to help spread the word about overseas voting among Filipinos living abroad.

With a promotional campaign called "Boto Mo, Kinabukasan ng Bawat Pilipino" (Your vote is the future of each Filipino), TFC used public service announcements, print media, and social networking sites to help inform Filipinos abroad on how to register as a voter for the mid-term polls next month.

The turnout for this year’s elections has exceeded records for the past three elections in 2004, 2007 and 2010 in terms of new overseas Filipino registrants.

The DFA reported that total registration turnout for this year’s polls hit close to a million -- 988,384 overseas Filipinos -- a milestone for registration for a non-presidential election.

TFC’s Philippine Country Manager Edson M. Aguiflor said that as the Filipino network with the widest reach, TFC does not only aim to bring the best of the Philippines to every part of the world where there is a Filipino, but also aspires to be a catalyst for change for overseas Filipinos and their families in the Philippines.

"Consistent with the theme, we encourage our kababayans (countrymen) to exercise their right to suffrage and choose the nation’s next leaders who can make a difference in the lives of every Filipino," Mr. Aguiflor said in a statement.

Foreign Affairs Undersecretary Jose S. Brillantes recognized TFC’s participation in achieving the all-time high record of registered overseas Filipino voters this year.

"We continue this cooperation with TFC because the network plays a pivotal role in bringing our campaign worldwide," Mr. Brillantes said in the same statement.

"With its presence in the USA, Canada, Middle East, Europe, Australia, Japan and other countries in Asia, the campaign reaches and encourages a greater number of Filipinos," he further said.

This year, TFC tapped actress Kim Chiu, variety show host Robi Domingo, ABS-CBN news reporters Maan Macapagal and Atom Araullo, and news anchor Ted Failon to appear in its campaign to promote overseas voting among Filipinos.

They join last year’s endorsers -- Boy Abunda, Pokwang, Eric Santos, Randy Santiago and Piolo Pascual -- in informing Filipinos abroad about how to register and vote for this year’s elections.

TFC broadcasts a 24-hour lineup of ABS-CBN shows to over two million subscribers in over 40 countries in four continents.

Launched in 1994, TFC is targeted specifically at overseas Filipinos, both immigrants and temporary workers.

TFC is available in various formats (DTH, cable, Internet Protocol TV [IPTV], mobile and online through TFCNow) in all territories where there is a significant market of overseas Filipinos.

For more information about TFC’s election campaign visit www.tfc.tv/halalan2013 or www.facebook.com/KapamilyaTFC. -- Jeffrey O. Valisno