By Jeffrey O. Valisno, Sub-Editor

Pampers taps Regine

Posted on November 30, 2012

PEOPLE might remember her as the 18-year-old girl with the cropped hairdo belting out "And I am Telling You (I’m Not Going)" at the Asia-Pacific Singing Contest in Hong Kong in 1989. Some might know her as the young lady who performed with 2,000 children near the fountain of The Peninsula Manila for the worldwide BBC TV special to welcome the new millennium.

She may have had platinum-selling albums and countless sold-out concerts both here and abroad, but what singer Regine Velasquez-Alcasid wants to be remembered for is being a loving wife to husband Ogie, and a caring mother to their one-year-old son Nathaniel James or Nate.

"Being a wife to Ogie and a mother to Nate are my greatest accomplishments," Ms. Velasquez-Alcasid told reporters last week.

She said she did not hesitate to quit her nightly drama series and her Sunday afternoon variety show in 2011 when she learned that she was pregnant with Nate.

"My family is my priority. When doctors told me I needed to rest for my pregnancy, I told my bosses at GMA [Network, Inc.] that I needed to take a leave, and they allowed me to do right away," she said in Filipino.

After giving birth in November last year, she extended her leave to make sure that she could breast-feed her baby.

"I am a very hands-on mom. I really decided to stay at home and take care of Nate. I really wanted to spend time with him, and watch him grow," she explained.

This dedication to her family prompted multinational giant P&G to tap Ms. Velasquez-Alcasid to endorse its latest line of Pampers diapers.

At a media event last week with moms and their babies, Pampers introduced new and improved Pampers Comfort that helps ensure uninterrupted sleep. It provides superior overnight dryness so that baby is comfortable throughout the night.

Ms. Velasquez-Alcasid said Pampers effectively absorb wetness to ensure dryness not just outside but inside as well.

"When he cries at night, I check up on him. The first thing I used to do was check if there were leaks outside the diaper so that I would know if it needs changing. But that is not enough. I didn’t realize that diapers may still feel dry from the outside, but it might already be wet inside," Ms. Velasquez-Alcasid said.

"Now, I only trust Pampers Comfort because it keeps him dry and comfortable, helping him sleep soundly throughout the night," she added.

Dr. Maria Imelda Consunji Vinzon-Bautista, Director of the Institute of Pediatrics and Child Health of St. Luke’s Medical Center in Global City Taguig stressed the importance of uninterrupted sleep for babies.

"More than just the baby’s mood, uninterrupted sleep is important to baby’s development. The quality of baby’s sleep is affected if he feels discomfort due to a wet diaper," Ms. Bautista told reporters.

"Wetness in the diaper may compromise baby’s skin making baby more prone to irritants and infection. By checking that the diaper is dry outside and inside, moms help keep their babies not only happy but healthy too," she added.