By Bjorn Biel M. Beltran
Special Features Writer
INTERNATIONAL LODGING owner-operator The Ascott Limited (Ascott), in partnership with developer Cebu Landmasters Inc. (CLI), announced that it will be opening the doors to its first property outside of Metro Manila within the third quarter.
Once operational, the new Citadines Cebu City will be the fourth Citadines Apart’hotel property in the Philippines, joining Citadines Salcedo Makati, Citadines Millennium Ortigas Manila, and Citadines Bay City Manila.
“We see great interest in Cebu, especially among young professionals and business travelers who combine their business and leisure goals at the same time. Therefore, Citadines Cebu City is targeting young, independent travelers who are visiting Cebu and desire modern comforts, business connectivity, and customized services,” Daniel Wee, country general manager for The Ascott Limited Philippines, said in a briefing.
Ascott and CLI are planning to put up more hotel projects in the Visayas and Mindanao region. Citadines is Ascott’s fastest growing brand, while CLI has risen to become one of the leading developers in the Visayas and Mindanao regions.
This is in line with Ascott’s ambitious expansion to grow its assets internationally. In April, the company announced that it has secured contracts to manage 14 properties with over 2,000 units across eight countries — China, Germany, India, Indonesia, Japan, Malaysia, Thailand, and Saudi Arabia. Three of the 14 new properties will open under its co-living ‘lyf’ brand, and will launch in the cities of Fukuoka in Japan, Kuala Lumpur in Malaysia and Shanghai in China by 2020.
With the help of CLI, Ascott plans to have 1,600 units operational within the Philippines by 2022 in key cities such as Cebu, Cagayan de Oro, Davao, Dumaguete, and Iloilo in the next few years.
“We’re confident that Ascott will further invigorate the Visayas and Mindanao area in the next few years, by providing the options that travelers are looking for,” said Mr. Wee.
Located within the multipart complex at the Base Line development area, Citadines Cebu City is within close proximity to famous tourist spots such as the Fuente Osmeña Circle, the provincial capitol, Magellan’s Cross and the Taoist temple.