BOOKING a holiday and traveling to your destination this December can be both enjoyable and charitable thanks to the “See the World” campaign.
This fund-raising initiative by AirAsia in partnership with World Vision — an advocacy organization dedicated to helping underprivileged children, families, and communities in the Philippines — aims to raise at least P1 million for World Vision’s child sponsorship program.
“We want to use our platform (as an airline) for the first time in the Philippines to do something good, and to embark on a new partnership with people who are like-minded,” AirAsia regional chief operating officer Pete Chareonwongsak said of the campaign at its launch on Nov. 18 at the H20 hotel in Manila.
Five pesos will automatically be donated to World Vision’s child sponsorship program for every AirAsia seat booked in the Philippines from Dec. 1 to 31, regardless of travel dates.
World Vision Philippines National Director Rommel Fuerte said that the initiative is in line with the organization’s 60th anniversary.
Mr. Fuerte noted that the sponsorship program entails giving the child access to education with the addition of child protection, community health programs, safe food and water, disaster risk programs, and livelihood opportunities for their families.
“In World Vision, we believe that education is an equalizer… We invest a lot of our resources in making sure that the children are in school, fulfilling their dreams,” Mr. Fuerte said. He added that beyond education, the organization provides values formation in order for children to understand the value of helping and giving back.