WORLD BALANCE and The Walt Disney Company Philippines have collaborated on a limited-edition collection of products to celebrate Mickey Mouse’s 90th anniversary and highlight the Filipino brand’s world-class potential.
Officially unveiled last week, the Disney-World Balance Collection, comprising of footwear, apparel, and other accessories, will be available in select World Balance stores and department store outlets nationwide beginning Nov. 30.
The collection has the partners giving a modern but classic take on everybody’s favorite mouse, resulting in what they say is the creation of “cohesive pieces of art.”
For the shoes, six styles are offered for those who want to complement and liven up their active lifestyle, namely Mickey X Betty, Mickey X Ritz, Mickey X Freedom Gunner L, Mickey X Freedom Gunner M, Mickey X Serge 1 and Mickey Serge 2.
The price range of the shoes is from P1,399 to 1,899.
Mickey Mouse-emblazoned shirts and tank tops, meanwhile, go for P699, while the backpack and sling bag sell for 1,599 and P699, respectively. Socks range from P149 to P199.
In an interview with BusinessWorld during the unveiling of the collaboration, Mary Lyn Go, marketing director for World Balance, shared that they view their partnership with Disney as a perfect opportunity.
“We always wanted to partner with Disney for a long time and now it’s here. I think it’s a perfect opportunity for us,” said Ms. Go.
“Disney is an aspirational brand, a globally known brand and it helps the image of World Balance and puts us in a good position in our push to go global as well,” she added.
On the part of Disney, it said it is very happy and satisfied with the result of its collaboration with World Balance, which, for nearly 40 years now, has taken pride in giving Filipinos good quality, stylish, and affordable products.
“To celebrate Mickey Mouse’s 90th anniversary, we want to give our Filipino fans a special range of products that will allow them to wear their love for Mickey. World Balance understands the tastes and lifestyle of the young Filipinos everywhere,” said Veronica Cabalinan, country head of The Walt Disney Company Philippines, during the unveiling.
Viewing the partnership as being fruitful even this early, Ms. Go said they would welcome working with Disney anew on another collection, as well as with other global brands to enhance what World Balance has built in all of four decades.
“We hope to have more collaboration with Disney as well as with others. I think it’s a good way to grow the World Balance brand,” Ms. Go said.
For more information on the Disney-World Balance Collection visit www.worldbalance.com.ph and World Balance’s Facebook page. — Michael Angelo S. Murillo