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Cebu tourism sector eyes new foreign markets

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THE FREEMAN

SOUTH KOREAN visitors have significantly contributed to Cebu’s tourism industry in terms of spending, but the province cannot solely depend on the ‘Korean economy’, the regional tourism chief said. Department of Tourism-Central Visayas (DoT-6) Regional Director Shalimar H. Tamano said Cebu has to diversify its foreign tourist markets to avoid a major blow in case, for example, there is a sudden dip in Korean arrivals. This was echoed by Andrew Acquaah-Harrison, chief executive advisor of GMR-Megawide Cebu Airport Corp, operator of the Mactan Cebu International Airport, which has also been aggressively promoting Cebu to other overseas markets. Ms. Tamano noted a growing number of Chinese tourists and said the DoT-6 is also aiming to attract Indian travelers. In 2017, arrivals in Central Visayas, where Cebu is the tourism hub, hit approximately 6.9 million. The region’s top foreign market was Korea, accounting for 895,776. Others in the top 10 were China, Japan, USA, Taiwan, Australia, Germany, France, the United Kingdom, and Canada. — The Freeman









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