FOR THE 35th anniversary of Carolina Herrera, it’s taking the founder’s initials seriously in a campaign called the “Insignia.”
The campaign includes an exhibit shown at the Maybank Performing Arts Theater at BGC during a launch late last month. The exhibit featured celebrities from different fields, such as actresses Heart Evangelista and Lovie Poe, chefs Josh Boutwood and Bruce Ricketts, to designers Kenneth Cobonpue and Ken Samudio.
It also served to launch Carolina Herrera’s line of new handbags, all featuring Ms. Herrera’s CH initials. The bags include the casual insignia bag, the top-handled Victoria bag (the initials are embossed on the leather), and beaded clutches with the clasp displaying the initials. Jewelry in the shape of CH, including bracelets, rings, and earrings, were also shown during the event.
In the Philippines, CH Carolina Herrera is located in Greenbelt 5. According to Obee Ham, Business Development Head for the Trimark group (which brought the brand to the country), “We’re the number one in Asia now,” speaking about the location’s performance a year after opening. — JLG