Booming Bacolod attracts Seda to open its seventh hotel in the country

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THE BOOMING Business Process Outsourcing (BPO) industry and tourism are keeping Bacolod a busy city. It is for this reason that Seda Capitol Central was opened in the City of Smiles this April.

“We are pleased to have spotted opportunities in Bacolod early and have been warmly received by business travelers, tourists, and local residents,” Seda Senior Group general manager Andrea Mastellone was quoted as saying in a press release.

With the developments in the city’s infrastructure, business and tourist destinations like as the newly refurbished Negros museum, Seda Capitol Central hotel manager Rhett Villaruz observed the city’s need for hotel rooms and services.

Seda Capitol Central, the seventh Seda property in the country, is located within the Negros Occidental Provincial Capitol complex and situated beside the Bacolod Capitol lagoon.

The seven-floor hotel has 154 rooms. It offers 35-square meter (sq.m.) studio-style premier rooms connected with a 25-sq.m. deluxe twin room; 62 deluxe king rooms; and one 90-sq.m. suite which includes a king-size bed, a living room and dining area. All the room interiors feature Seda’s signature monochrome color scheme with green accents.

The hotel’s F&B offerings are Misto (Italian for “mixed), an all-day dining facility serving local and international dishes, and the Straight-Up rooftop bar, which is divided into an indoor and al fresco area which offers music, drinks, and a view of the city’s skyline.

Among the hotel’s other facilities are two 24-seat meeting rooms, a ballroom which can accommodate up to 200 guests, a swimming pool, and a gym.

A short stroll from the hotel is the Ayala Capitol Central, a 70,000 sq.m. mall which is targeted to open in October.

“It is a must for the accommodations to be established first so that when engineers, and people from the construction side, other subsidiaries, and tourists visit, it would be easier to plot their travel since they have an accommodation already that their familiar with,” Mr. Villaruz told BusinessWorld when discussing why the hotel opened before the mall, during a media visit on June 30.

“Our goal is to be the preferred hospitality brand in the country catering to both local and global travelers. By offering our guests superior accommodation in strategic locations, Seda has succeeded in attracting a loyal following,” Ms. Mastellone was quoted as saying in a press release.

The mall and hotel are being developed in partnership with the provincial government. The community will also include a BPO office and residential condominiums.

Two more Seda hotels — Seda Ayala Center Cebu and Seda BGC Tower 2 in Taguig — are targeted to open within the year.

Seda Capitol Central is located at Lacson St., cor. North Capitol Road, Bacolod City, Negros Occidental. — Michelle Anne P. Soliman