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BMW to unveil new X1 and 1 Series in ‘Joyfest’

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The refreshed BMW X1 has been updated with a number of aesthetic changes and feature upgrades. -- KAP MACEDA AGUILA

By Angel Rivero

SMC Asia Car Distributors Corp. (SMCACDC), the official importer, distributor, and service provider of BMW automobiles and motorbikes in the country, announced last Wednesday that it will reveal the all-new 1 Series and face-lifted X1 during its “BMW Joyfest” sales event from Feb. 21 to 23 at the Activity Center of Bonifacio Global City. The 1 Series is set to showcase its most modern look, together with a completely new platform designed for ever more performance and versatility. Meanwhile, the latest X1 will flaunt a number of updated features to reinforce why it is a truly captivating Sports Activity Vehicle (SAV, BMW’s term for SUV).

The German marque’s Joyfest is one of its two major sales events (the other being the “BMW Expo”) held every year in the Philippines. It is an event not to be missed, as the luxury brand will be offering heavily discounted cars, test drive opportunities for select models, and limited-time deals for BMW Lifestyle merchandise.

The BMW Joyfest will also be presenting a rare opportunity to owners of qualified BMW vehicles — vehicles purchased from 2018, whose odometers read less than 200,000 kilometers, and whose original two-year warranties are about to expire within a month — a chance to purchase an extra three years of BMW factory-authorized warranty for their older units, extending their existing vehicle warranty to a total of five years (with a 200,000-km travel cap).

To clarify, all brand-new BMW units that have been purchased since 2019 have already enjoyed a full, five-year (or 200,000 km, whichever comes first) warranty. However, vehicles purchased before 2019 came with standard two-year warranties. It is for these vehicles that came with the previous warranty period that this special BMW Extended Warranty Program is for.

SMCACDC President Spencer Yu explained that based on the data they gathered from a customer feedback mechanism that they have employed, the most common concern of BMW owners in the Philippines is that “the maintenance of BMW vehicles is very expensive.”

He added, “They may be referring to the replacement of parts that break after the warranty period, which can get expensive, and thus, we thought of bringing down the cost of customer ownership by providing them this option to purchase additional warranty for another three years. Consider it our brand-building activity for customer retention.”

BMW’s five-year warranty is a substantial proposition as it includes the replacement of major and minor components necessary to keep the car running safely. Additionally, it includes five years of the BMW Assistance Program — executed in partnership with Ibero Asistencia — a roadside assistance provider which is on-call 24 hours a day, 365 days a year (and available in all major cities nationwide).

Visitors to the event will also have the opportunity to behold and inspect all the other BMW automobile models on offer, such as the 5 Series, 6 Series, 7 Series, and X2.

Finally, Mr. Yu also disclosed that the company is currently encouraging dealers to make arrangements with different banks in order to secure zero-percent interest on installment for their customers who wish to purchase additional warranty using their credit cards.

For more information on the upcoming BMW Joyfest, visit its official Facebook page, BMWPhilippines.





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