PHILIP STEIN, a watch brand said to attune your body to the universe, now has a Miss Universe as its new brand ambassador.
Last week in Solaire, the 64th Miss Universe, Pia Wurtzbach, attested to her loyalty to the brand, as well as the positive effects of its natural frequency technology on her lifestyle. “I remember, it was my very first watch,” she said, recalling buying one as a teen.
She finds the watch useful, as a dual-time zone face allows her to find out whether or not her family in London would be awake to take a call from her.
The watches, which were first created in 2003, may be dismissed as another one of hundreds of watch brands present in the market, but its unique selling point lies in its wellness component. The watches have two metal discs inserted in the back, which are said to be calibrated to pick up, then release, natural frequencies sent out by the planet, and, well, the universe. “It brings back the natural frequency of the body, to help you calm down,” said Ms. Wurtzbach.
She said that before her launch as its ambassador, she had been wearing a Philip Stein watch for a month and noted, “I can already see the difference.”
Will Stein, the US-based brand’s owner, was also present during the launch and to open its 19th store in the country.
He worked as a marketing executive before meeting his spouse, who was in the watch industry, and they collaborated to create the watch brand as a wellness tool, to support their own lifestyles. “My wife and I, we both lead a very healthy lifestyle. We try to eat healthy organic food,” he noted.
“The problem is, we’re bombarded by man-made frequencies all the time,” he said.
The watch thus picks up natural frequencies, and in a way, aligns the body with the rest of the universe.
While Ms. Wurtzbach reports a feeling of calmness due to the watch, others may attribute the result to the placebo effect, where the user’s mind helps itself due to a belief in a certain treatment. While Mr. Stein says that perhaps a small part of it can be attributed to the placebo effect, he says, “In our case, it was probably very minimal.” For example, he cites a test made on one of their sleep bracelets performed by the Simon Fraser University in Canada, using a double-blind placebo-controlled study, which showed that exposure to the bracelet lets a human cell culture produce 20% more melatonin, a hormone that helps regulate sleep.
“What I find when I wear our product is, I always have a good night’s [sleep]. I feel that I sleep deeper and I wake up more refreshed.” — JLG