AYALA LAND, Inc. (ALI) is looking to replicate Tarlac City’s beloved poblacion within its new mixed-use estate Cresendo.

The property giant recently launched the 290-hectare Cresendo, envisioned as a “modern local community” with residential, commercial and industrial components.

At the heart of Cresendo is a 30-hectare urban core with a 1.5-hectare central plaza with a church, school and a commercial district.

“Tarlac City has a poblacion — with San Sebastian Cathedral and across it is the plazuela and at the center is F. Tañedo St. — the central business district of Tarlac. We were inspired by this one, and so in Cresendo, that will be our core,” John R. Estacio, Cresendo estate head, said during a briefing in Makati City on Nov. 15.

Mr. Estacio said ALI is creating this new downtown area to complement the existing one in Tarlac City.

“What we bring as ALI is we will inject life’s new conveniences and best practices over our collective experience. We feel this will work with them. It will be familiar, a little greener and organized.

“Cresendo Town Plaza is as big as the Tarlac City plazuela. In our culture, it would be the center for activities and seasonal community events. That’s our ambition,” he said.

The town plaza will be surrounded by commercial buildings with sizes ranging from 500 square meters (sq.m.) to 2,000 sq.m. Mr. Estacio noted these shophouses are ideal for small and medium enterprises who want to live above their stores or offices.

ALI is also developing a 1.5-kilometer greenway from the town plaza to the 7-hectare River Terraces, which is near the planned residential development. The River Terraces will feature landscaped gardens, jogging paths, viewing deck and also as the estate’s detention pond.

Don Bosco Technical Institute will open a senior high school and Technical Vocational Education and Training (TVET) Center on a six-hectare lot within the Cresendo estate.

“We partnered with Don Bosco Tarlac to deliver quality and holistic education… By 2022, senior high school will first be offered here. The TVET Center will operate by 2025,” Mr. Estacio said.

Around 32 hectares will be allotted for the Cresendo Industrial Park (CIP), which will offer lots from 1,200 sq.m. to 10,000 sq.m. for sale at P6,000 to P9,000 per sq.m.

Mr. Estacio said CIP is looking to attract locators in light to medium, non-polluting industries. It is expected to open by 2022.

Avida Land will be the first ALI brand to develop a residential village in Cresendo. It is expected to be launched by early 2020.

ALI has allocated P18 billion to develop Cresendo, including P5 billion for Phase 1 which will involve the completion of the church, opening of Don Bosco senior high school, as well as the development of the residential community, transport terminal and the industrial park.

“We believe (Tarlac City) is a next wave city, accessible via land, air and sea,” Mr. Estacio said.

Located in Barangay Central, Cresendo is near the Subic-Clark-Tarlac Expressway (SCTEX) and MacArthur Highway. It is also near the Clark International Airport and Subic Bay Freeport.

The estate’s name takes inspiration from the musical term “crescendo” which means “the highest point reached in a progressive increase of intensity.”

“(Cresendo) is a symbolism that we will help you go up there… We hope to deliver life’s essentials,” Mr. Estacio said. — Cathy Rose A. Garcia

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