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Avida’s Makati project targets ‘younger’ and ‘wiser’ millennials

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Avida Towers Makati
Avida Towers Makati Southpoint is a three-tower residential project in Makati City.

AVIDA LAND Corp. is targeting young professionals and millennials with its latest project Makati Southpoint.

Ayala Land Inc.’s mid-range brand recently launched Avida Towers (AT) Makati Southpoint — a three-tower residential condominium development located on an 11,000 square meter (sq.m.) lot along Chino Roces Avenue in Barangay Bangkal.

“Our target market is the younger and the wiser,” Avida Land Business Area Head for Metro South Properties Reginald D. Alabe said during a media briefing on Feb. 27.

“We conducted a study with McCann and they found out that today 59% are below 30 years old, and the median age today is 23. Majority of the workforce is still below 30 years old. The same study found out that the workforce of the Philippines, major income earners are between the ages of 25 and 39,” he added.




Jonathan Fabricante, Avida Land Head of Innovation and Design Group, noted these young, working millennials are now looking to own their own homes, as part of their transition into adulthood.

“Millennials when they buy units, they realize they’re mostly at work… In the end, they realize they just need a space that is just right size, enough to sleep comfortably, with a good address, near places of work, malls, hospitals, entertainment areas, very walkable and easy to drive to,” he said during the same briefing.

To cater to the millennial market, Makati Southpoint offers units that are “just right” for their needs.

“For a mid-affordable development, it’s the right size with sensible amenities… We are designing it to complement the lifestyle of the millennials — fast-paced, round-the-clock lifestyle of young professionals,” Mr. Fabricante said.

The first tower of Makati Southpoint will have 924 residential units, 247 parking units and 10 retail units. The project will have a grand central lobby for all three towers.

For the first tower, unit sizes range from 23.3 square meters (sq.m.) for studio and junior one-bedroom to 38.2 sq.m. for one-bedroom. Prices start at P4.4 million for studio to P8.5 million for one-bedroom.

Mr. Fabricante said the units at Makati Southpoint are efficiently planned and well-thought out. Model units are available for viewing at the Avida Land showroom on the second floor of Glorietta 4 in Makati City.

Makati Southpoint’s amenities include a clubhouse, indoor gym, children’s play area, swimming pool, kiddie pool, a jogging path and a linear park.

“(Makati Southpoint) has collaborative spaces — a huge area with a lot of seats and tables where people can do group study, meetings. It’s a conducive place to hang out with friends and family, an extension of their living space,” Mr. Fabricante said.

The development also incorporates sustainable design features, such as rainwater harvesting, and sensor-controlled hallway and podium parking lights. Units will have water-efficient toilet fixtures, LED lights, and low solar heat gain glass windows.

Mr. Alabe noted Makati Southpoint’s location is a main selling point as it is “within three kilometers of eight major office buildings, seven schools, six commercial areas, six spaces for arts and culture, five hospitals and places of worship.” Aside from Makati central business district, it is easily accessible from EDSA, South Luzon Expressway, Pasay and Manila. — Cathy Rose A. Garcia