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‘Tradigital’ entertainment channel launched
CONTENT provider ABS-CBN, entertainment company KROMA, and corporate venture builder 917Ventures have teamed up to introduce what they call “tradigital” viewing to Filipinos through PIE, the Philippines’s first real-time and multi-screen interactive channel that will officially launch in May. PIE or Pinoy Interactive Entertainment offers viewers a digital upgrade by allowing them to watch TV shows, join all-day contests, build a following, and even steer the storyline of a teleserye across multiple screens including TV sets, laptops, desktops, and mobile devices. On PIE, the audience are not just viewers but an engaged community that plays an active role in storytelling, game shows, and talk shows. PIE is bringing back the classic game show Pera o Bayong, is introducing the country’s first interactive teleserye UZI, and reality show Palong Follow, where viewers will work together to find the Philippines’ next big digital content creator. PIE’s test broadcast began this month. It is also available on YouTube. It will be accessible to some 11 million households with digital TV boxes in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio and nearby provinces and to 85 million digitally-connected Filipinos this May.
GMA releases new drama, Raising Mamay
GMA ENTERTAINMENT Group presents a new drama that highlights selfless love, devotion, and the sacrifice people are willing to do for family in Raising Mamay. The series stars Ai Ai De las Alas as Mamay Letty and Shayne Sava as Abigail. Abigail and her Mamay Letty have a very close relationship, but when Letty unravels a secret that her husband kept from her, everything starts to change — she sees Abigail in a new light and can no longer stand being around her. Things get even more dire when Letty suffers a traumatic brain injury that leads to her age regression. The series is directed by Don Michael Perez. Raising Mamay premieres on April 25 after Prima Donnas on GMA Afternoon Prime.
Maluma releases new single
LATIN music artist Maluma has just released his new single and video titled “Mojando Asientos,” featuring fellow singer-songwriter Feid. The video for the reggaeton track was shot in Medellín, Colombia with Juan Luis Londoño as both its director and producer. “Mojando Asientos” is the first music video shot by Maluma’s own production company Royalty Films. Among his goals with Royalty Films, is to produce Latino stories that have not been told. “Mojando Asientos” is available on all digital music platforms worldwide via Sony Music. To watch the official video, visit https://www.youtube.com/watch?v=8rODvcIcOF4.
New single from Shanti Dope
SHANTI Dope has released a new single titled “Maya,”a song written with the goal of becoming an anthem for a new generation. Clocking in just a little over three minutes, “Maya” is a rap track with a hypnotizing hook. The song’s producer is Lester Paul “Klumcee” Vaño. “Maya” is now available on digital streaming platforms.
Unang Hirit introduces new segments
GMA NETWORK’s longest-running morning show Unang Hirit relaunches this summer with a bigger line-up. Among the new games on the show is CASHWORD where viewers guess one magic word to win P10,000, with a consolation prize of P2,000 in case a wrong answer is given. Celebrity guests will be going to different places for new segments and games like the Ang Lu-PET! segment which will feature a variety of talented pets. Unang Hirit is anchored by Arnold Clavio, Susan Enriquez, Connie Sison, Ivan Mayrina, Mariz Umali, Suzi Entrata-Abrera, Lyn Ching, Love Añover, and Nathaniel Cruz. It airs Monday to Friday at 5:30 a.m. on GMA.