A FAMILY legacy and personal skin problems led to the creation of Singaporean skincare brand BSKIN, which is launching its Eye Care Multi-Tasking Power Serum in the Philippines.
Taking inspiration from her family’s business, the HDI Family of Companies which produces bee wellness products, BSKIN (pronounced as “bee skin”) founder and CEO Su-Mae Chia started her own skincare business in 2015. BSKIN uses bee-based active ingredients such as honey extract, pollen extract, and royal jelly.
The 31-year-old corporate lawyer turned business owner had struggled with skin issues when she was younger. “I was really obsessed with concealing the imperfections of my skin with makeup when really I should have been focusing on my skin health,” Ms. Chia explained during a press launch via Zoom on March 3.
The eye serum’s unique formulation contains a proprietary blend of Jeju spring water, and natural extracts of honey, royal jelly, propolis, and pollen — the same ingredients found in the products of HDI.
Ms. Chia explained the benefits of each ingredient starting with honey, which is a humectant which draws moisture for the skin; royal jelly, which is a protein-rich substance from which improves skin elasticity; propolis, an emollient with anti-bacterial and anti-ingflammatory properties; and bee pollen, which “stimulates skin tissue growth.”
The Eye Care Multi-Tasking Power Serum claims to “reverses signs of aging, erases dark circles and pigmentation, decongests and reduces puffiness, and prevents skin dryness.” It contains no chemical preservatives and artificial fragrances, and is not tested on animals.
Ms. Chia stressed that the area around the eye has the thinnest skin on the face and contains less sebaceous glands which makes it susceptible to dryness, puffiness, and dark circles.
“[The eye serum] creates a protective layer over your skin to lock hydration for an extended period without leaving a greasy, sticky feel,” Ms. Chia said. “We chose a gel consistency [for its formulation] as we wanted a product that will not clog your pores or cause milia (small cysts or milk spots around the eye area).”
“It’s a common misconception that eye care products are only for when you are much older,” said Ms. Chia, who suggests that people start applying eye serum at age 21 to “delay the aging process.” She also suggests using the eye serum before applying makeup, in addition to applying it before going to bed in the evening.
The BSKIN Eye Care Multi-Tasking Power Serum is priced at P5,332 and is available at the BSKIN Philippines website ph.bskin.com and its official Facebook page www.facebook.com/bskinph and Lazada. — Michelle Anne P. Soliman