WILLIE Revillame, host of TV’s game show Wowowin (the latest of many hosting gigs), is no stranger to Shopee, hosting its “Tutok to Win” segment on Wowowin. So it comes as no surprise that he is the platform’s newest ambassador.

Martin Yu, Director at Shopee Philippines, speaking at a Zoom press conference announcing Shoppe’s month-long 3.3-4.4 Mega Shopping Sale, explained the choice. “When you think of Mr. Revillame, you think of his generosity, his fun-loving nature, and the excitement he brings whenever he’s in front of the camera. There’s never a dull moment on his show,” he said. “Willie’s generous heart and playful personality perfectly represents Shopee and how it helps Filipinos during these challenging times.”

For his part, the longtime TV host said, “Proud ka eh (You’re proud). A big company like Shopee, na na magtiwala sa iyo, ibig sabihin (to trust you means) there’s something in you: which is what you call pagmamahal (love).”

The 3.3-4.4 Mega Shopping Sale runs from Mar. 3 to Apr. 4. Along with this announcement, they showed a new commercial starring actress Kris Aquino with a marching band singing a theme song to the tune of “Hey Mickey!.”

E-commerce has been doing well during the ongoing COVID-19 (coronavirus disease 2019) pandemic and its related quarantines which have kept people from going to brick and mortar stores.

“Last year was a specially transformative year for e-commerce,” said Mr. Yu. “Due to social distancing measures, more consumers turned to online platforms, not just for their daily needs, but also for entertainment and interaction.”

Mr. Yu says that the company saw a “fourfold uplift” in the total number of orders completed through its mobile wallet, Shopee Pay. “With this, we are seeing that digital payment is becoming the preferred mode of transaction for both consumers and businesses,” he said.

He also highlighted the increased importance of logistics companies. Shopee, for example, saw an increase in the geographical coverage of Shopee Xpress, its integrated logistics service, which can now service customers in rural areas. According to him, Shopee saw an increase  in food, health, and home-related items shipped from the Shopee warehouses. “Brands and sellers need to ensure parcels are delivered on time and in a cost-effective manner by tapping into the extensive and integrated logistics networks of e-commerce platforms,” he said.

Here’s what shoppers on Shopee can expect from 3.3 to 4.4 —  a month and a day of sales.

There is Mega Free Shipping with no minimum spend; 20% cashback on various categories; and ShopeePay ₱1 deals from top F&B merchants like Jollibee, Dunkin’ Donuts, and McDonald’s. Shoppers can also enjoy exclusive discounts and promotions from Shopee’s brand partners across all categories on Shopee Mall, which include Havaianas Philippines, Huggies Philippines, Realme, P&G Beauty, Pampers, Unilever Beauty, Nestlé, Garnier, Enfagrow, and Vivo.

There will be themed shopping days such as Mega Vouchers Day on Mar. 2, Payday Sale on Mar. 15, and Mega Free Shipping Sale on Mar. 27. Shoppers also have a chance to snag discounts and win millions worth of cash prizes at the 3.3 Shopee Milyonaryo TV Special on Mar. 3, 5 p.m., on GMA 7 and Shopee Live. JLG