SINGAPOREAN e-commerce platform Shopee is gearing up for its biggest sale of the year on Nov. 11 with a TV special the night before on GMA Network, featuring performances from the network’s biggest stars.

“Christmas is an important holiday for Filipinos, and we are thrilled to kickstart the celebrations in the biggest way possible with our very first televised Christmas concert, the Shopee 11.11. Big Christmas TV Special,” Martin Yu, associate director at Shopee Philippines, said in a statement.

The TV special will air on Nov. 10, 10:30 p.m., on GMA. The show will include performances by Alden Richards, Maine Mendoza, Heart Evangelista, and Gabbi Garcia. Singer Jose Mari Chan will also premiere the new Shopee jingle for Christmas on the show. This is the second year that Mr. Chan has endorsed Shopee during the holidays.

The special will show simultaneously on Shopee via Shopee Live.

This year, the platform introduced Shopee Live where brands can interact and advertise their products with or without a celebrity endorser.

“Shopee Live actually achieved amazing success already: it has over 200 million views regionally to date,” Mr. Yu said during the sale’s launch on Nov. 5 at the Shangri-La at the Fort Hotel in Bonifacio Global City, Taguig.

Aside from the concert, Mr. Yu said that this year, prizes up for grabs are valued over P11 million, including a house and lot from Avida, a Rusi Mojo 200 motorcycle, and a Toyota Fortuner. The prizes can be won in three select Shopee Shake sessions.

Shopee Shake is a in-app game where users shake their phones to win Shopee coins which can be used for purchases.

Shopee will also be live-streaming celebrations for a full 12 hours during the sale.

For more information on the Shopee 11.11 Big Christmas Sale, visit — Zsarlene B. Chua