FOR ITS third year, Coca-Cola Philippines’ Coke Studio focuses on singing about this generations’ “feels” as it starts airing this Saturday on ABS-CBN.

Last year, the Original Pilipino Music (OPM) singing show focused on the meaning of “homecoming” and produced songs like “Homecomin’” by Apl de ap and KZ Tandingang and “Balik-balikan” by Sam Concepcion and Ben&Ben.

This year, it’s all about feelings.

“We used to be shy about sharing what we feel, no matter what it is, to people around us even the ones we trust. Coke Studio: MyFeels is here to turn the tables, its time to celebrate our feels and make it known that no one can dictate the validity of our feelings,” Coca-Cola Philippines said in a statement.

The artists participating in this season are Iñigo Pascual, This Band, Brisom, Janine Tenoso, Al James, Silent Sanctuary, Bea Lorenzo, ST. Wolf, Ron Henley, Morisette, Lola Amour, Clara Benin, Just Hush, Up Darma Down, and Sarah Geronimo.

In 2017, Coca-Cola brought to the Philippines its international music franchise which currently has editions in Africa and other Asian countries such as Pakistan and India. The first Philippine edition featured bands and artists such as Sandwich, Urbandub, Gracenote, and The Ransom Collective.

Coke Studio airs starting this Saturday, 10 a.m., on ABS-CBN.