AS THE National Basketball Association hits the midway point of the 2017-2018 season, global sports apparel brand Nike has released the fourth and final set of its Uniform edition — the City Edition Jerseys — which are now being made available in local stores.
Following the releases of the Association, Icon, and Statement jersey editions, the City Edition is designed to further enhance fan experience while watching the games, including building on the appreciation they have for their favorite teams.
The Nike NBA City Edition uniforms presents a unique way to capture each team and its city in a way that respects the past and present of the clubs while also positioning them for the future.
In the case of the Los Angeles Lakers, for instance, Nike City Edition uniforms celebrate the winning tradition of one of the Association’s more popular and successful teams, honoring some of the players that have helped the purple and gold become the team it has become as part of the “Lore Series.”
Kobe Bryant, whose jerseys No. 8 and 24 were retired recently by the team, is the first Laker legend to inspire the team’s City Edition design. The uniform features a signature Black Mamba print and LA/24 on the belt buckle. The organization’s winning tradition is referenced by the inclusion of 16 stars on the uniform’s side panels to represent every NBA Championship the Lakers have won.
For the Boston Celtics, the NBA’s winningest team with 17 world championships, the parquet floor of “The Garden” that has become synonymous with the green and white is honored.
The Celtics City Edition uniform pays tribute to this unique hardwood floor and the man credited with starting the dynasty, Red Auerbach. The belt buckle is accentuated with the iconic banner design to match the crowded TD Garden rafters and highlights the Celtics’ most recent NBA Championship in 2008. Gray, the color of unity, was incorporated in the uniform to signify the large regional fan base spread across New England that rallies behind the Celtics year in and out.
The 28 other teams in the NBA have their own City Edition uniforms, with influences coming from a myriad of places, but always focused on the fans and city that supports them.
Nike NBA City Edition uniforms are available at Nike Park branches in Cebu, Ermita, Glorietta, The Fort, North Triangle, the NBA Store, Toby’s Arena Glorietta 2, Toby’s branches at EComm, Greenhills, Megamall, MOA, San Lazaro, SM Aura, SM NE City Main, The Block SM North EDSA, and Titan branches at Conrad, Digital, Fort, Shang and Vertis.
Swingman jerseys are sold for a suggested retail price of P3,595 while the authentic ones go for P7,895. — Michael Angelo S. Murillo