THE ANIMATION INDUSTRY, particularly the cinematic segment, said it set a conservative growth target of between 15% and 18% in the next few years.
“We would like to grow that between 15% to 18% in the next four years. By 2022,” Animation Council of the Philippines, Inc. (ACPI) President Juan Miguel del Rosario told reporters in Makati City on Monday.
The ACPI has six major members: Synergy ATA, Toon City, Top Draw, Snippel, Top Peg and TeamApp which, along with smaller production firms, account for about 75% of the industry.
“We have been experiencing good growth since 2016. The average growth is about 10% to 12%. And I am being conservative about that. I know of studios that have grown as much as 40% between 2016 and 2017. And another 15% between 2017 and 2018,” Mr. Del Rosario added.
“I think finally FDCP (Film Development Council of the Philippines), DTI (Department of Trade and Industry) and DICT (Department of Information and Communications Technology) have finally seen that there is something in animation,” Mr. Del Rosario said.
“I think if you couple this with the sort of like enlightenment that is happening right now with the government, that there is future in creative economies. Animation is in the forefront of that because we have been there for 30 years now. Animation quite honestly is an easy vehicle to typify what a creative economy,” he added.
Support from government includes assistance in accessing trade shows.
“We enjoin the animation companies to participate in the country pavillion so they can sell their content (and) seek opportunities for collaboration and partnership especially since animation is very expensive,” FDCP Chair and CEO Mary Liza B. Diño-Seguerra told reporters on Monday.
She noted that animation costs more to produce than live-action movies and must appeal to international markets to spread out the costs.
“How do you make it global? Because you can’t just have a local audience because the budgets are large and to make a return on that you need to go regional or global… It’s good to tap the Filipino audience. Of course you want to be able to maximize that,” Ms. Diño added. — Janina C. Lim