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Alviera development gains pace with country club opening

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The Alviera Country Club’s amenities include swimming pools, spa, sports facilities, meeting rooms and ballrooms.

THE development of Alviera, Ayala Land Inc.’s (ALI) masterplanned estate in Porac, Pampanga, is picking up speed, with the opening of its country club.

The Alviera Country Club is envisioned to become the premier leisure hub with amenities such as swimming pools, a gym, multiple courts, a spa, game console rooms, karaoke room, and kid’s play area.

Designed by Leandro V. Locsin Partners, the club incorporates the concepts of urban living and nature.

“The whole country club sits on a 5.6-hectare property and this houses sports and various leisure amenities,” Melanie Eugenio, project development manager of Alviera, said in a recent media briefing.

Launched in 2014, Alviera is a 1,800-hectare masterplanned estate that features a mix of residential, leisure, industrial, commercial, and institutional facilities. It is being jointly developed by ALI and Leonio Land.

Compared to another ALI development Nuvali in Laguna, Ms. Eugenio said that the leisure component is what really sets Alviera apart.




“Leisure, we feel for Alviera, is a strong value proposition… We have dedicated corridors for leisure,” she said.

The Alviera Country Club also has three meeting rooms and board rooms, and two ballrooms which can accommodate between 500 to 600 guests.

It has three dining options, namely Manyaman Restaurant, which serves Western dishes and Kapampangan specialties; Sabyan Cafe which offers brewed beverages and pastries; and Galo Sports Bar.

Homeowners of Ayala Land Premier’s project in Alviera automatically become members of the country club, while locators in the Alviera Industrial Park are offered special membership packages. There are separate rates for individual and corporate memberships.

“The Alviera Country Club is actually just a kick-off for the leisure components of the estate and most of the leisure developments of Alviera will be concentrated on the West Side because this is the more mountainous portion of the property,” Ms. Eugenio said.

She noted the West Side of the property will soon have other facilities like hotel, spa, and more residential components.

Alviera is home to several projects of ALI residential brands Avida Land Corp., Alveo Land, and Ayala Land Premier. ALI noted that land values in the area have appreciated by 25% since the estate was launched in 2014.

Avida Settings Alviera and Alveo’s Montala Alviera are both 98% sold, while Ayala Land Premier’s Park Estates at Alviera, a 14-hectare exclusive community, is sold out.

House and lots at Avida Northdale Settings Alviera is now 70% sold, while lot-only offerings from Alveo Land’s The Greenways are 60% sold.

Ayala Land Premier is planning to launch a second residential project, while Avida Land and Alveo Land are also eyeing additional residential projects in the estate.

INDUSTRIAL PARK
The Alviera estate also hosts an industrial park accredited by the Philippine Economic Zone Authority (PEZA).

From an initial 32 hectares, the Alviera Industrial Park has now expanded to 64 hectares as it saw robust demand for industrial lots. Phase 1 is already fully occupied, with locators like Monde Nissin Corp. and Badan Building Material Corp. which will both begin operations this month. Heavy Duty Manufacturing Inc. will break ground on its facility within the year.

Construction on Phase 2 of the Alviera Industrial Park is set to be completed by the first quarter of 2020.

Additionally, there are already plans for a retail component which will be a regional mall similar to Trinoma Mall. This will be developed in the next ten years.

Educational institutions are also currently building their campuses within Alviera. Holy Angel University is targeting to open its campus by 2022, while Miriam College Alviera aims to open by 2023.

The La Salle Botanical Garden is also on track to open by 2022. A partnership between Alviera and De La Salle Philippines, the 23-hectare project will have 25 themed gardens, a full-scale lab, plant nursery, greenhouse and libraries.

Construction of the Alviera East Commercial Center is also ongoing and set to be completed next year.

“Over the next five years, we expect to build up another 300 hectares covering commercial lots and more residential projects from Avida Land, Alveo Land and Ayala Land Premier,” Ms. Eugenio said in a statement. — Vincent Mariel P. Galang

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