BECAUSE CHRISTMAS is the season of gratitude, Philippines AirAsia has launched its #ThankYou Christmas campaign “filling the air with the spirit of gratitude and the promise of continued and improved service to Filipino travelers,” according to a company press release.
While the campaign translates to discounts for select passengers using the transport booking service GrabCar, the star of the campaign is a one-minute video of people (and AirAsia) showing gratitude for things big and small.
“[We handle] a diverse market [of passengers] for the airline… [so we thought] of doing something familiar,” said David Viray, Philippines AirAsia brand manager, during a media conference on Dec. 8 at the Museum Café in Makati City.
He added that the video also makes “a strong promise [about] service” as the airline promises to “provide first class service without the first class price tag,” according to the press release.
The video, which has been up since Dec. 7, is currently viewable on the airline’s Facebook and YouTube pages and will be shown on cinema screens starting with screenings of Star Wars: Rogue One, which opened on Dec. 15 and throughout the run of the Metro Manila Film Festival from Dec. 25 to Jan. 7.
On its Facebook page, the video has been viewed 38,000 times since it was uploaded. Mr. Viray said that they are looking to build more “organic views” before giving it a push on social media as a “sponsored post” (a paid advertisement on social media). — Zsarlene B. Chua