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adidas releases Spider-Man and NBA star-inspired D.O.N. Issue #1

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ADD National Basketball Association star Donovan Mitchell to the list of league players who have a line of shoes now that adidas, in collaboration with Marvel, released recently the first signature basketball kicks of the “Spida” — the D.O.N. Issue #1.

Coming in in superhero-inspired colorways, the D.O.N. Issue #1 boasts of elements which are representative of the Utah Jazz star’s game and journey to The Association.

The new silhouette focuses on supporting Mr. Mitchell’s unmatched vertical leap and speed while the shoe’s superhero colorways take cue from his unconventional path to the NBA which saw him overcome obstacles, giving rise to the shoe’s D.O.N. acronym, referring to “Determination Over Negativity.”

“Determination Over Negativity is a belief that anything is possible no matter who you are or where you come from,” said Mr. Mitchell of his first signature shoe which puts him in accompany with other adidas ambassadors like James Harden of the Houston Rockets and Damian Lillard of the Portland Trail Blazers.

“I wanted this sneaker to be a symbol of that — for the kid who believes they can do anything,” he added.

The D.O.N. Issue #1 features a propulsion clip on the side for lateral support and a wider outsole to provide stability for landing from above-the-rim leaps. BOUNCE cushioning ensures a comfortable ride, and a unique, wavy tread pattern helps drive speed.




Additional design details include spider-web stitching on the toe box and tongue, and a custom coding that represents the addresses of stops on Mr. Mitchell’s journey to NBA superstar like Brewster Academy in New Hampshire (“80/A:DR [WBR] NH”) and the University of Louisville (“1.AP.LV:KY”), among others.

Each new colorway of the D.O.N. Issue #1 will celebrate Mr. Mitchell and other Marvel Super Heroes.

Marvel’s Amazing Spider-Man is a red, blue, and white colorway with webbing detailed across the side paying homage to the one and only Spider-Man, and the latest film installment in Marvel’s Spider-Man franchise; Symbiote Spider-Man is shocking pink, core black, white and silver, with teeth as fierce as the character (available starting July 18); Stealth Spider-Man is black and green with glow-in-the-dark details (available starting Aug. 1); and Marvel’s Iron Spider in red and metallic gold honoring the legendary Iron Spider (available starting Aug. 31).

The D.O.N. Issue #1 is now available on adidas.com.ph and at adidas retail stores for P5,500. — Michael Angelo S. Murillo

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