WITH FOOTBALL a key part of its business, adidas makes sure that it caters to every player of the sport, addressing their needs and likes.
Recently, adidas Philippines introduced in the country its “Exhibit Pack” for 2019, which is composed of four boots which are touted as being in synch with players whatever their style of play may be.
The Exhibit Pack is composed of the X18, Predator19, NEMEZIZ18, and COPA19.
The X18 boasts of red and silver branding and a speed mesh upper while the Predator19 has a supportive mesh upper and stretchy collar and has bold blue and silver metallic colors.
The NEMEZIZ18, meanwhile, glows with a yellow and blue color theme while featuring an elastic 360 Agility Bandage system.
Finally, the COPA19 comes in a core black and solar yellow colorway. It has foam pads and an ortholite sockliner which provides cushioning and comfort, and comes in a super-soft k-leather.
“Football is the main category for adidas worldwide and we don’t want to let go of football as a sport here as we see the potential of it growing,” said Jen Dacasin, Brand Communications and Sports Marketing Manager of adidas Philippines, in an interview with BusinessWorld at the trial run for the Exhibit Pack on Feb. 19 at Sparta Philippines in Mandaluyong City.
She went on to say that the “bold” colors of the boots are fit for the players of today, who take pride in standing out on the field with their gear apart from their game.
“The four… have different colors. It’s just there is a theme that covers everything. We played with the primary colors but the execution was more solar,” said Ms. Dacasin.
For adidas brand ambassador and Philippine national football player James Younghusband, the comfort that each boot in the Exhibit Pack provides is a big deal, especially for players who want to perform well and get the most from their gear.
He said that for the type players that he is — more tactical on the field — he likes how the COPA line performs but was quick to say that the other styles in the pack also deliver.
“The X is for the speedy players because they are light, Predator allows one to put power on the ball, and NEMEZIZ is fit for more controlled players,” said Mr. Younghusband, who wore the COPA shoes during the Philippine Azkals’ campaign in the 2019 Asian Cup in the United Arab Emirates last month.
The Exhibit Pack boots are now available for purchase at adidas and selected adidas retail partner stores.
For more information, visit adidas.com/football or follow @adidasfootball on Instagram or Twitter. — Michael Angelo S. Murillo