ABS-CBN Corp. said it continued to lead in national television ratings in November, while GMA Network, Inc. said it beat its rival in Urban Luzon and Mega Manila, citing different ratings providers.
Citing data from Kantar Media, the Lopez-led media giant said its nationwide TV audience share stood at 42% in November, versus GMA’s 30%.
Kantar Media used a nationwide panel composed of 2,610 urban and rural homes, which it says represent 100% of the total TV viewing population of the country.
ABS-CBN said its audience share stood at 40% in Metro Manila compared to GMA’s 26%, while in Mega Manila, it had a share of 34% versus GMA’s 31%. In Total Luzon, ABS-CBN recorded an audience share of 38% against its rival’s 32%, while in Total Visayas, it had a share of 52% against GMA’s 23%. In Total Mindanao, it had a 47% share against GMA’s 28%.
On the other hand, GMA said it recorded an average of 33.3% total day people audience share in Urban Luzon last month, against ABS-CBN’s 29.6%, citing Nielsen TV Audience Management. The network said Urban Luzon accounts for 72% of all urban TV viewers in the Philippines.
For Mega Manila (with official data from November 1 to 23), GMA said it posted a 33.9% average total day people audience share, versus its rival’s 27%.