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ABS-CBN keeps nationwide ratings lead in July

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ABS-CBN Corp. maintained nationwide ratings lead in the month of July as rival GMA Network, Inc. claimed dominance in Urban Luzon and Mega Manila, citing different measurement reports.

The Lopez-led media group said in a statement Friday it recorded a 45% national television ratings last month to beat GMA which had 32%, based on data from Kantar Media.

GMA, on the other hand, said Nielsen TV Audience Measurement found it to record the highest total day people audience share in Urban Luzon at 34% against ABS-CBN’s 31.4%, and in Mega Manila at 35.4% versus its competition’s 28.9%.

ABS-CBN said Kantar surveys 2,610 urban and rural households. GMA said Nielsen is the ratings service provider subscribed to by six local television networks.

In terms of location-based ratings, ABS-CBN challenged GMA using data from Kantar, saying it led Metro Manila with 41% ratings against GMA’s 26%, and Mega Manila with 36% versus GMA’s 32%.

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ABS-CBN also claimed the lead in rural areas, saying its ratings in Total Luzon was 40% in July versus GMA’s 34%; in Total Visayas at 53% to beat GMA’s 25% and in Total Mindanao 52% against GMA’s 29%.

For time slot-based ratings, GMA said, citing Nielsen, that it led the afternoon block with 36.3% audience share against ABS-CBN’s 33.3%, and the evening block with 35% share to beat ABS-CBN’s 31.7%.

But ABS-CBN, citing Kantar’s report, said it dominated time slot-based ratings across-the-board, with 39% in the morning block against GMA’s 30%, 44% in the noontime block versus GMA’s 34%, 47% in the afternoon block to beat GMA’s 33% and 47% in the primetime block over GMA’s 31%. — Denise A. Valdez

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