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ABS-CBN, GMA continue fight for TV ratings

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ABS-CBN Corp. and GMA Network, Inc. tussled over nationwide TV ratings as both claimed dominance in October, using data from different audience measurement providers.

In a statement, ABS-CBN said it recorded an average audience share of 44% in October versus GMA’s 31%, based on Kantar Media data.

Citing data from Nielsen TV Audience Measurement, GMA said it posted an average total day people audience share of 41.1% in the National Urban Television Audience Measurement (NUTAM), while ABS-CBN’s share stood at 37.2%.

ABS-CBN said Kantar Media uses a nationwide sample size of 2,610 urban and rural homes, while GMA said Nielsen surveyed “approximately 900 more homes” than its rival.

The Lopez-led media company said it continued to lead in the primetime block (6 p.m. to midnight) with an average audience share of 48%, compared to GMA’s 31%.

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ABS-CBN said it widened its lead in Metro Manila, with an average audience share of 42% against GMA’s 25%. Among Mega Manila households, ABS-CBN’ share reached 36% versus GMA’s 33%.

Meanwhile, GMA said it dominated the evening block with 41.3% audience share versus ABS-CBN’s 39.3%.

GMA said it registered an average total day people audience share of 46.9% in Urban Luzon against ABS-CBN’s 30.9%. In Mega Manila, GMA saw an average total day people audience share of 49.1%, while its rival registered a 28.1% share.

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