ABS-CBN Corp. and GMA Network, Inc. both claimed to lead in TV ratings in July, citing different audience management providers.
In a statement released on Friday, ABS-CBN said it recorded an average audience share of 44% versus GMA’s 33%, based on data from Kantar Media.
“ABS-CBN was also the TV network of choice for households in Metro Manila, where it scored an average audience share of 42% against GMA’s 28%, in Total Luzon, where it got 39% against GMA’s 37%, in Total Visayas where it garnered 51% against GMA’s 26%, and in Total Mindanao where it hit 53% against GMA’s 26%,” the Lopez-led media giant said.
Kantar Media data showed “FPJ’s Ang Probinsyano” was the most watched program in the country, with an average national TV rating of 42.8%.
ABS-CBN said it garnered an average audience share of 47% in the primetime block (6 p.m. to 12 midnight), compared to GMA’s 33%.
In the morning block (6 a.m. to 12 noon), ABS-CBN recorded a 39% share versus GMA’s 30%, while in the noontime block (12 noon to 3 p.m.) it posted a 43% share against GMA’s 33%. In the afternoon block (3 p.m. to 6 p.m.), the media giant said it got 42% versus GMA’s 36%.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes, which it says represent 100% of the total Philippine TV viewing population. Local current subscribers include Peoples Television Network Inc., Viva Communications Inc., and Solar Entertainment Corporation, while international subscribers include Turner Broadcasting System Asia, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, MTV Asia, and Fox International Channels.
Meanwhile, GMA said on Thursday it recorded an average total day people audience share of 41.8% in the National Urban Television Audience Measurement (NUTAM) in July against ABS-CBN’s 36.7%, citing data from Nielsen TV Audience Measurement.
“GMA’s solid ratings performance was a result of the Network’s continued leadership across all dayparts. The Kapuso Network strengthened its lead in the morning block, registering 38.6% people audience share as against ABS-CBN’s 34.9%,” the company said in a statement.
GMA noted its average total day people audience share stood at 46.1% in Urban Luzon, versus ABS-CBN’s 31.3%. In Mega Manila (with official data from July 1 to 21), the comapny said its average total day people audience share stood at 47.2% against ABS-CBN’s 29.5%.
GMA said Urban Luzon and Mega Manila account for 72% and 59% of all urban viewers in the Philippines.
The listed media company noted the Nielsen survey covered 900 more homes in the Total Urban and Rural Philippines compared to Kantar Media. Its clients include TV5, Aksyon TV, CNN Philippines, and Viva Communications. — with Denise A. Valdez

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