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ABS-CBN, GMA claim TV ratings lead in April

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ABS-CBN Corp. and GMA Network, Inc. both claimed lead nationwide ratings for April.

In a statement, Lopez-led ABS-CBN cited data provided by Kantar Media showing it had an average audience share of 45% in April, while GMA had 33% share.

GMA, in a separate statement, said it recorded a 39.7% audience share in April against ABS-CBN’s 38.6%, citing data from Nielsen.

ABS-CBN said that audience measurement provider Kantar Media uses a nationwide sample size of 2,610 urban and rural homes, while GMA said Nielsen surveyed “approximately 900 more homes” than Kantar.

ABS-CBN claimed it led in TV ratings in all areas, including Metro Manila where it scored 42% against GMA’s 25%. It noted that it recorded a 36% audience share versus GMA’s 34% in Mega Manila; 41% against GMA’s 35% in total Luzon; 54% versus GMA’s 26% in total Visayas; and 51% against GMA’s 29% in total Mindanao.

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“Half of Philippine households watching TV also remained glued to ABS-CBN’s primetime block (6 p.m. to 12 midnight), which recorded an average audience share of 50%, or 18 points higher than GMA’s 32%,” ABS-CBN said, citing FPJ’s Ang Probinsyano as the most-watched TV program in April.

Meanwhile, GMA said it had a total day audience share of 44.2% in urban Luzon in April (with April 22 to 30 based on overnight data), versus ABS-CBN’s 33.2%. In Mega Manila, GMA said it led with 45.8% total day audience share versus ABS-CBN’s 30.5%. — Patrizia Paola C. Marcelo

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