RIVAL networks ABS-CBN Corp. and GMA Network, Inc. both claimed the top spot in television ratings in 2018, using different audience measurement reports.
Citing Kantar Media, which measured ratings from 2,610 urban and rural homes, ABS-CBN said it trumped all networks in 2018 with an average audience share of 45%, excluding data during the Holy Week.
In a statement, the Lopez-led company said it dominated the Metro Manila and Mega Manila markets where it gained an average audience share of 42% and 36% respectively.
Across islands, ABS-CBN said it also won over the households in Total Luzon with an average audience share of 40%, Total Visayas at 53% and Total Mindanao at 52%.
But challenging ABS-CBN’s claims is GMA, which said its total day people audience share for the whole year reached 40.8% in the National Urban Television Audience Measurement (NUTAM), using data from Nielsen TV Audience Measurement.
In a statement, GMA noted Nielsen’s data covers “a greater number of sampled homes nationwide in comparison to Kantar Media,” with around 900 more households surveyed in Total Urban and Rural Philippines.
GMA said aside from NUTAM, it also dominated Urban Luzon where it tallied a 45.9% total day people audience share for the full year, and Mega Manila with 47.7% share from the start of 2018 to Dec. 22.
But in terms of time block ratings, ABS-CBN said it led the market across all time slots: the morning block (6 a.m. to 12 p.m.) with 38% average audience share, noontime block (12 p.m. to 3 p.m.) with 44% share, afternoon block (3 p.m. to 6 p.m.) with 43% share and prime time block (6 p.m. to 12 a.m.) with 49% share.
It also noted that 16 of its shows made it to the country’s 20 most watched programs in 2018, led by its three-year-old prime time drama “FPJ’s Ang Probinsyano,” with 41.2% average national TV rating.
GMA did not present its time block ratings, but noted its magazine program “Kapuso Mo, Jessica Soho” ranked first in most-watched shows of 2018. — Denise A. Valdez