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ABS-CBN, GMA both claim ratings lead for August

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ABS-CBN Corp. and GMA Network, Inc. both claimed the lead in nationwide TV ratings in August, citing data from different research firms.

In a statement on Tuesday, ABS-CBN said it recorded an average audience share of 46% versus GMA’s 33% in August, citing data from Kantar Media.

Audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes, which it says represents 100% of the total Philippine TV viewing population.

ABS-CBN said it retained the nationwide lead for the prime time block (6 p.m.-12 midnight) as it recorded an average audience share of 50% versus GMA’s 31%.

The Lopez-led network said FPJ’s Ang Probinsyano continued to be the most watched program in the country with a national TV rating of 38.6%.

ABS-CBN said it registered an average audience share of 40% versus GMA’s 30% for the morning block (6 a.m.-12 noon); and 43% versus GMA’s 38% for the  afternoon block (3 p.m.-6 p.m.).




For the noontime block, ABS-CBN’s audience share went up slightly to 46% from the previous month’s 44%. GMA’s audience share for the noontime block fell to 35% from 39%.

ABS-CBN said it maintained its total day lead in  Total Luzon with 42% versus GMA’s 35%; in Total Visayas with 55% versus GMA’s 26%; and in Total Mindanao with 54% versus GMA’s 29%.

Meanwhile, GMA said it beat rival networks across all day parts in the National Urban Television Audience Measurement (NUTAM) as it recorded an average total day people audience share of 42% in August, citing data from Nielsen TV Audience Measurement. To compare, ABS-CBN recorded 37.4% audience share.

GMA said it reported a total day people audience share of 48.7% for urban Luzon, besting ABS-CBN’s 31.4%.

For Mega Manila, GMA cited Aug. 1-26 data showing “an impressive 51.9% people audience share across all time blocks versus ABS-CBN’s 27.1%.”

It noted that urban Luzon and Mega Manila account for 76% and 59% of urban viewers in the country, respectively. — PPCM









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