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AboitizLand unveils projects in Tarlac, Nueva Ecija

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Ajoya Cabanatuan
Ajoya Cabanatuan will feature a town plaza, pool, clubhouse, and pocket parks.

ABOITIZLAND, Inc. continues to expand in Luzon with new residential community projects in Nueva Ecija and Tarlac.

In a statement, the property arm of Aboitiz Equity Ventures, Inc. (AEV) said it recently launched two mid-market residential developments under the Ajoya brand.

Ajoya Cabanatuan is a 19-hectare residential community in Barangay Valle Cruz, Nueva Ecija. Ajoya Capas covers 13 hectares in Barangays Talaga and Estrada in Tarlac.

AboitizLand said the two Ajoya projects will have 1,000 housing units each. The modern housing units are inspired by the “Bahay na Bato,” while the communities will have a town plaza, a clubhouse, a pool, and pocket parks.

“With the launch of Ajoya as our flagship mid-market residential product in Luzon, we are excited to finally bring the distinct spirit of Aboitiz- Land communities to our prospective vecinos (neighbors) in Nueva Ecija and Tarlac,” Rafael Fernandez de Mesa, AboitizLand first vice president, was quoted as saying in the statement.

AboitizLand said unit prices at Ajoya Cabanatuan range from P3.2 million to P5.5 million, while those at Ajoya Capas range from P1.7 million to P3.5 million.




“With more than two decades in the industry, we are now ready to aggressively expand our presence nationwide while maintaining our stronghold in Cebu,” Mr. de Mesa said.

Last year, AboitizLand launched the 43-hectare Seafront Residences in San Juan, Batangas. The beachside residential development is the company’s first full build-out property, and can accommodate 800 homes.

The Cebu-based property firm expanded in Luzon in 2014 when it acquired the 485-hectare industrial park Lima Technology center in Lipa-Malvar, Batangas.

In Cebu, AboitizLand has built 23 communities, industrial, residential, and commercial properties. — Vincent Mariel P. Galang