Uniqlo Manila shines light on local heroes

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THE PHILIPPINES’ first Uniqlo global flagship store is set to open in Manila on Oct. 5. As part of its communication campaign called “Our Future Is Here,” the Japanese clothing retailer introduced its Future Heroes—10 local game-changers who were nominated via social media from June to July.

Coming from different industries and backgrounds, they were chosen for their individuality and ability to innovate. The list is composed of eight persons and two collectives. There’s Sam Lee, film director, multimedia editor for CNN Philippines Life, and advocate for women’s and LGBTQ+ rights; Leeroy New, contemporary artist and designer whose creative collaborations are often tied to social and urban development; Cecile Dominguez-Yujuico, entrepreneur and NGO worker at Teach for the Philippines who believes in the use of technology for social good; King Puentespina (CRWN), music producer known for pushing the local music scene forward; Aya Fernandez, dancer and social entrepreneur behind Project Lily PH, which aims to provide livelihood opportunities for persons with disabilities; Jolo Marcelo, free runner, parkour athlete, and freelance videographer who has used his skills to explore Manila from a different view; Eloiza Fagsao, student and captain of the University of the Philippines’ Women’s Football team; and Arts Serrano, architect and Escolta advocate.

Joining them are Toyo Eatery, a contemporary Filipino restaurant led by chef Jordy Navarra that champions local cuisine and transforms everyday dishes into fine dining experiences; and the Escolta Block—composed of artists and entrepreneurs Vince Africa, Reymart Cerin, Carmel Laurino, Mikki del Rea, and Aliver Cedillo—responsible for breathing new life into Manila’s historic streets by showcasing contemporary Filipino culture through music, art, and food.

As part of the campaign, a series of digital and graphic pieces have been created together with the chosen personalities, alongside influencers Pia Wurtzbach and Atom Araullo.

The campaign video entitled Our Future Is Here can be viewed on Uniqlo’s official Facebook page, facebook.com/uniqlo.ph.