Spain’s La Liga executive to speak at football conference

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Ivan Codina
Ivan Codina, La Liga managing director for Southeast Asia, Australia, Japan and South Korea -- IVAN CODINA LINKEDIN ACCOUNT

AN official of one of the top football leagues in the world is due to the country to give a talk in a conference on the state of football in the Philippines and its potential for growth.

Ivan Codina, La Liga’s managing director for Southeast Asia, Australia, Japan and South Korea, is one of the international speakers in the “Business of Football — Philippines” conference set for May 18 at the New World Makati Hotel.

A one-day conference, sanctioned by the Philippine Football Federation (PFF) and organized by MMC Sportz, it aims to gather stakeholders of local football in an engaging discussion with the end goal of being able to chart a fitting path to make football the biggest spectator sport in the Philippines.

Mr. Codina is set to share their experiences and tack in La Liga and their plans in the Southeast Asian region and the Philippines.

“As with our internationalization strategy, we are adopting a glo-cal approach — using our global experience to help develop the standard of football in the Philippines, and expertise to tackle any local challenges. We seek to position ourselves as a source of entertainment for the Philippine fans and engage them with public viewing events and other activations to enhance the entire La Liga Experience,” said Mr. Codina in the lead-up to event.

Mr. Codina also said that La Liga appreciates the Filipino fans’ support of their teams, with FC Barcelona as most supported and Real Madrid a close third.

Other speakers for “Business of Football – Philippines” include AFC Head of MA Services Domeka Garamendi, SMG Insight Managing Director Frank Saez, Azkals team manager Dan Palami, Globe Director for OIC, Citizenship and Advocacy Marketing Miguel Bermundo, Philippines Football League CEO Lazarus Xavier, Philippines Football Federation General Secretary Atty. Edwin B. Gastanes, Azkals team captain Phil Younghusband, Asian Replica Designs Founder & Owner Jonathan Mallinson, Quorum Group President & COO Jose S. Claudio, Jr. and MMC Sportz CEO Eric M. Gottschalk.

The conference will cover topics such as “State of Football in the Philippines,” “LaLiga’s Football Development Strategy in Southeast Asia and Philippines,” “The PFL Franchise System,” “Why Brands Should Get Involved — Sponsorship Opportunities in Football,” “Asian Cup 2019 — What’s next for the Azkals,” “Asian Fan Index — Digital Football Consumption,” “Youth Football Development & Academies,” “Sports Retail Dimension in the Philippines,” “The Role of Media in Football Development,” and “Careers in Football,” among others.

“Looking at the lineup of high-profile speakers and the topics on the agenda, ‘football’ is already a clear winner,” said Mr. Gottschalk.

“We are excited about the opportunity to bringing the football community together as a key pillar of development is knowledge sharing and knowledge transfer and that’s the main objective of the event,” he added.

Delegate passes are available online at Platinumlist (The Business of Football — Philippines) at P2,750 and P1,500 for the student pass. — Michael Angelo S. Murillo